How Can E-commerce Store Get Ahead Of The Pack With Magento Migration?

Going online is the urgent need of every business and the tool they use to go digital works as a backbone for the Ecommerce store. The hoard of platforms such as Magento, Woo-commerce, Big-commerce, PretaShop and more is available in the market on the top of which the businesses can build their online presence.

In the Ecommerce platform world, Magento leads the way with more than 200,000 retailers that are counting on Magento to showcase and sell the products and services. Over the period of nine years, the platform has gained the retailers’ trust with the myriad of features and no security breach. The platform comprises of two platforms Magento Community Edition and Magento Enterprise Edition to match the varied business requirements.

That’s the reason the increasing number of merchants is developing the Ecommerce store from the scratch or migrating the store to Magento platform.

Take a look at what are the benefits the merchants can experience with Magento Ecommerce development or Magento Migration:

• Scalability

The startups or SMEs are not aware of when the customers or sales grow by a number of folds. Here, the Magento platform helps that let the website easily scale and functions smoothly as the traffic volume to the Ecommerce store increases without any system crash.

Also, the online eCommerce can grow with the aid of third-party software because Magento easily integrates the solutions like- Sales force, POS or more.

• SEO friendliness

Magento is packed with essential SEO elements that include meta tag, canonical tag, permalinks, user generated views, heading tags, search- friendly URLs, link redirection and so on. The businesses need to hire Magento developers who are not only well-versed in Magento development, but also make the website SEO optimized.

The platform can also help in improving organic traffic to the store by ranking in the top positions on the search engines.

• Open source

Magento is an open source content management system that mainly leveraged for Ecommerce development. The open source code allows the developers more freedom to experiment with the tools and functionalities offered. The high flexibility, easy accessibility, and robust security make it the top choice of Magento developers and the online businesses.

• Third party integrations

The Magento is open in nature and can integrate with hundreds of third party software seamlessly to improve the Ecommerce services and enhance customer experience. For instance, for easy checkout the multiple payment gateway integrations are enabled, to better manage the marketing campaigns the MailChimp, Campaign Monitor and SalesForce integration is enabled, and so on.

• Magento versions

There are different versions of Magento available that merchants use based on their needs.

Magento Go is one of the hosted solutions designed for small businesses and startups that has everything inbuilt, which is needed to sell the products online.

Magento community is a free version that’s used by a range of retailers to get the benefit of the features they find most suitable for their business.

Magento enterprise is a premium version of the Magento that’s a bit expensive but offers a maximum number of the features to the enterprise-level retailers.

• Mobile optimization

60% of the traffic volume driving to the Ecommerce store is from mobile. It indicates making the Ecommerce website get easily open and browsed on the range of mobile devices is very important. Magento enables the mobile optimized Ecommerce development which provides a seamless experience to the customers and allows them to look through the store offerings on-the-go.

• Range of functionalities 

The platform is packed with out-of-the-box features, tools, and resources that enable the comprehensive Ecommerce development which fulfills all the customers’ expectations, ease the business operations and enhance the growth.

Some of the common features that Magento provides are multi store, product bundles, CMS pages, inbuilt up-selling/cross selling, configurable pricing, user management and advanced shipping.

Summing it up

In the race of innovation and excellence, the Ecommerce stores are jumping onto the Magento platform to build the website that aids merchants stand out in the fierce competition. Partnering with the right Magento development company, the existing stores can seamlessly migrate to Magento platform to make the most out of the features that platform is offering. Establish a successful online business with Magento migration.