Friday, 14 July 2017

TOP 5 WEB DESIGN TRENDS TO EMPLOY

In the online world, thousands of the websites are crafted by the businesses to illustrate their services and offerings and garner the maximum attention of the target customers. The websites connect the customers with the brand, adds credibility to the businesses and enable sales in a few clicks. It indicates that website matters a ton in creating a long lasting impression on the customers, improve brand advocacy and skyrocket the revenue.  

Thanks to the advanced technology, hundreds of tools and options are available for the responsive web design services to experiment and introduce innovative elements in the websites, which aids businesses in achieving the main goal. Also, the resources help the designers to craft the website that can step in with the latest trends and user’s needs. However, sometimes the efforts go in vain and impact the brand’s image when the web design fail to convey the message.  

According to a research survey, “One in the five visitors leave the websites and never come back again if the website design failed to represent the services or products rightly or puzzle the users.”

In a nutshell, responsive website development is not just about adding creativity and including all the modern design trends, while it must be able to create a strong relationship with the target audience and convey the clear message. But, how such website can be engineered?

5 Essential web Design Trends to employ

Let’s dive deeper to know what makes the website a real winner:

  • Navigation
Presently, numerous web page navigation options are available such as downpage navigation, vertical navigation, side navigation, sticky navigation and hamburger navigation. The designers leverage any of the navigation styles that’s highly accepted by the target user base. Also, the designers can use the website analytics to verify which navigation pattern works and bring more clicks to the website.
  • Text
To ensure the easy readability of the website content, a lot of choices for the text size, text font, and text style is available that provides freedom to the designers to keep the text in a style that most go well with the design trends and the customers.

For instance, tiny texts, bold typography, small headlines and small fonts still play the game and work effectively in creating interest in the users.

The designers must keep a fine balance, and use the text and fonts which bring reward worthy results.

  • Adding parallax to Scrolling
Scrolling is the age-old element that’s added to the website to allow the audience easily get from top to bottom. But, these phenomena are enhanced with parallax, which adds a 3D effect to the web pages wherein the foreground moves leaving the background behind it.

The innovative scrolling creates a sensation of depth and improves the browsing experience. Besides, the creative way to deliver the content differently works effectively on different screens.
  • Usage of SVGs
The raster or pixel-based designs put website engineers into a great deal of taking care of conventional picture designs like- GIF, JPEG or PNG, and vectors. That’s where SVGs (adaptable vector illustrations) are more favorable as they work out of vectors and determination free. The SVGs make the designs look outstanding on every screen and also alleviate the need to make the designs retina-prepared.
  • Microinteractions
The starting 10 seconds that website visitors spend while visiting the website are very crucial and help in initiating interactions. The micro interactions can be created through short stories that add engaging element to the website and delight the users with its amazing appeal. Nowadays, it’s becoming the part and parcel of the websites to turn the visitors into the potential customers. Beware, they must be properly used, else they could be disastrous.
  
Bottom line

The responsive website design is the biggest trend which nearly all the businesses are following that doesn’t mean modern design trends can be ignored. Adapting the small changes in the design trends is a way to nurture the digital trust and progress steadily at the pace of changing customer attitudes. Also, there is no thumb rule in the design trends and they get changed as the market changes. Are you ready to take these
small steps and implement changes? Do let us know your views in the comments below.