Potenza Global Solutions

‘ Change the channel, why are you watching TV commercials since 10 minutes?’ ‘Oh No! Ads again…’   Sounds familiar, isn’t it? It’s a fact that 86% of the TV commercials are skipped by viewers.  The cost of getting TV commercial on prime time is very high. Moreover, the production takes lots of effort and money. With the advent of smartphones and superfast internet being easily available, Digital marketing took a massive surge. People lately spend more time on their phones or laptops rather than watching television. They get entertained, shop or play games once they are connected to their gadgets. Promoting services and products where people are easy to reach out is most logical thing advertising is supposed to do. Although TV commercials are not totally ruled out, they have definitely lost the impact to a certain extent. Many advertisers are still reluctant to move to Digital marketing, perhaps sooner they will move to it, looking at the impact it brings to al...

Website redesigning has become the pet topic for the generation. It is an instant solution if you wish to start from the scratch and shed away all your problems. As quick and easy as it may sound, it actually isn’t so hassle-free. So, if you’re stuck in a dilemma about when to redesign your website, we are here for some help. Identify the problem first, and then strategize! The strategization should be sheer and goal oriented. When it comes to responsive website design , one must get to the roots of the problem and try eradicating it. It might turn out that your website was designed ten years back and thus, the outdated outlook. There can be several other valid instances where you must consider redesigning your website. Here, we discuss with you a few instances where you should opt or website redesigning. 1) The present design doesn’t exhibit flexibility A good design fastens your website’s functionality, opens doors for experimenting, maintenance, and updating. Howev...

Link Building is the process of linking external pages to a page on your website. It is one of the most important aspects of Search Engine Optimization. Link building takes a bit of skill and patience to get it right. It can be really difficult and frustrating, especially for new websites. But once you get it right, it will catapult you ahead of your competition and help you achieve high organic search ranking in the SERPs. Google states that webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. Note that here Google refers to ‘sites’ and not ‘links’. The popularity of your blog or website will not just be determined by a number of inbound links, but also the quality of those inbound links. Effective link building is not just increasing a total number of inbound links, but getting genuine links from reliable and authoritative websites. Such links account for high rewards Google Search. So you still don’t think...

The line rider and bike riding games have set fire all over the internet. People are all going paranoid behind these top games available online. And now, as the crowd has flocked to score the best of their potential, here are a few tips and tricks to master the game and be a high scorer yourself. Going insane with the pedal won’t help The overall control of the game is regulated by the press and move phenomenon. You need to touch the screen consistently in order to keep your bike rider moving. Going insane is good while playing such games but you need to have good control over speed and the flipping procedure. Line rider is a one tap game that tests your command over speed and flipping. Choose the vehicle crafted for you In case of the line rider, the bike rider must ensure that he chooses the right vehicle. A vehicle that is good with controls, speed and flexibility is good to go. Choose a vehicle that you are compatible with. Focus on flipping Flipping is one such ...

Planning to try your hands on e-commerce? All set to launch your enterprise via the e-commerce platform? But are you really ready for the upcoming challenges in the e-commerce market? Are you even aware of the upcoming obstacles for your venture at the first place? Before you take your first step in the arena of e-commerce you need to be figured out regarding a number of things. As you expand and your enterprise flourishes, you will level up and come up with many adverse situations and new challenges with every passing day. These challenges will demand out of the box creativity and innovation that makes your business stand out of the crowd.  Therefore, if you keep the trend of the ongoing trends, the demands of the market and learn from the mistakes made by other similar entrepreneurs, you will have solutions ready and that would be of great help. However, obstacles and challenges are inevitable and it is not always possible to resolve issues in a jiffy. Challenges will ...

In an era, where entrepreneurial campaigns and start-ups are managing to buck the trend, we are often left wondering how they make it so far. What all are the factors that contribute to their sailing through. To start with, be it a small-scale enterprise or a medium scale enterprise, the basic measures that they adopt are more or less pretty common. Doing the proper market research, establishing a secure intellectual property, proper branding, coming up with a business plan, a workplace, and a mentor and above all, raising capital is an integral part of the start-up plan. Another major tool on which all these start-ups and small to medium businesses rely is a dynamic website. This planet is a huge ball with so many people around. And with the increasing pace of budding start-ups, you may have a hard time marketing your business without an effective website. So, if you want to start from the scratch, start with your website! Now that you have a website for your business, keep in m...

In the online world, thousands of the websites are crafted by the businesses to illustrate their services and offerings and garner the maximum attention of the target customers. The websites connect the customers with the brand, adds credibility to the businesses and enable sales in a few clicks. It indicates that website matters a ton in creating a long lasting impression on the customers, improve brand advocacy and skyrocket the revenue.   Thanks to the advanced technology, hundreds of tools and options are available for the responsive web design services to experiment and introduce innovative elements in the websites, which aids businesses in achieving the main goal. Also, the resources help the designers to craft the website that can step in with the latest trends and user’s needs. However, sometimes the efforts go in vain and impact the brand’s image when the web design fail to convey the message.   According to a research survey, “One in the five visitors leave th...

Spanning across eras, color has always portrayed the emotions, feelings, and thoughts of people. Well-known artisans have worked with colors to illustrate their speculations, which have helped them gain admiration and respect worldwide. A lot of businesses have used the concept of color to publicize their products and themselves. There is a lot of stuff that needs to be taken care about while creating user interface design . The techniques, patterns, and colors used on your user interfaces and websites can constitute an intrinsic effect on the users.  The primary objective of user interface design is to facilitate people to relate and connect with your business.  A simple, easy to use, efficient and responsive, UI design works definitely well. However, an immensely attractive UI design can make the experience of using that interface really gratifying. Designers are very judicious about choosing the colors for the responsive web development and applications.  Attra...

Are you about to jump on the mobile application development bandwagon? If so, then you have three choices, namely- native, hybrid and web app to shape your mobile app idea into a reality. Each of them has their own advantages and downsides and quantifying which the platform is chosen. Although most of you heard of native and web app , but the hybrid app perhaps baffling you. Is it correct? Let’s clear up the air: The hybrid app is the middle of the two roadsides- native and web app, which leverages HTML 5 during the development and then encapsulates it in a native shell that enables the access to the native app features as well. The technologies such as HTML 5, JavaScript, and CSS utilization enable the hybrid app development with best-in-class front-end and functionalities. Well, the hybrid apps are preferred over native app due to a few more reasons. Take a quick glance at them: They are not platform specific. With a single code base, the apps can be crafted for...

No matter how small or large the business is, but having an online visibility has become all-imperative. This need has geared up the businesses towards website development. However, the time expensiveness and huge dollars investment won’t let them get built the digital presence. That’s where WordPress theme becomes a pre-eminent substitute. The responsive WordPress templates have really done wonders for the businesses as the efficient way allows them to invest that much time and cost in the business growth and marketing.   Take a look at the magical benefits of developing the website leveraging WordPress theme: Get the myriad of the options Presently, thousands of the multipurpose WordPress themes out there, and anyone of which the businesses can select based on their business website requirements. Also, the online presence is the reflection of how the businesses operate and offer services, and it creates an indelible mark on the first-time website visitors. ...

In the last decade, the online shopping has gone up to a notch with ever-evolving technology, the customer buying habit and market trends. The tons of store or businesses went online after analyzing the high growth and profound benefits of online shopping. Consequently, we have thousands of E commerce stores for different products and services serving the customers across the globe. Similarly, the platforms like- Magento, BigCommerce, Shopify, Open Cart, WooCommerce and more, on the top of which the Ecommerce stores built, are also mushrooming, which makes the decision to pick up the one difficult. The decision is really difficult as the platform’s capability defines how much success the Ecommerce store would score. According to the Gartner research, “ The Magento platform is a leader in magic quadrant for the digital commerce worldwide.” It signals Magento, the open source Ecommerce platform released in 2008 has become the top preference of large share of businesses...

Whether people are running a business or looking for a job, they always have a need of portfolio or resume to showcase their work and skills. Creating a professional website to display the work in an engaging and effective manner to the prospective clients is the best approach to differentiate the services in the fierce competition. But, for the experts like- ITian, Wedding Planner , Writer, Trainer, Doctor, Lawyer, Barber, and Model, building the website is time, dollars and efforts expensive. How can they promote their work without spending a bundle and a couple of months? That’s where Sam Martin- the Personal vCard Resume WordPress Template comes to the rescue. What is Sam Martin template? Here is the answer! Sam Martin is neatly and elegantly coded template which is built on the top of the WordPress platform. The template allows the business professionals to craft the modern website that works well on the range of devices. Additionally, the template is packed ...

Neither businesses nor users want to use the website that poses the data security at risk. Many times, the businesses having a WordPress website found nagging about its vulnerability to different types of attacks . Well, it’s due to the open nature of the platform wherein the hacker always finds a way to introduce a malware on the website. How can the chances of hacking the website be reduced to zero or WordPress website security can be ramped up without spending a single penny? It’s quite simple, but the tricks need to be employed and strictly adhered to. Ready to read the smart ways that make the website less appealing to the hacker? Here is the list of all the tricks that WordPress Development Company should leverage to prevent the hacker put any security hole in the website: Safeguard The Login Details From The Brutal Attacks The first mistake the users do is keep the password easy to crack and forget to change the user default name, which makes back-end vulnerable....

HTML 5 technology is endowed with phenomenal capabilities and tools that have made the language most promising for the upcoming years. The HTML 5 game app development is growing at the fast pace across the globe because of the necessary upgrades made in the language. Otherwise, a few years ago, the poor quality audio, poor performance, no offline gameplay ability and ineffective monetization capability made the HTML 5 unsuitable for game development. Later, the language comes up with some changes that include the introduction of the elements of brilliant multimedia, graphics, and interactivity that made it recognized for game apps. Also, the reason behind the popularity of HTML 5 among mobile game development companies is the best development tools that it provides. The tools make the development swift and easy from app ideation to the programming. Phaser is the framework built for WebGl and Canvas browser games, that’s used to create excellent graphics, 2D...

Laravel is considered as one of the best PHP framework till date. The state-of-the-art features, plugins, great syntax and modular nature of the open source framework makes it a perfect choice for the web development. Presently, the businesses are using the language to build the different types of the websites and the regular updates have made the framework the favorite of the developers. Take a look at the reasons illustrating why laravel has gained so much popularity in the short time. Documentation The framework has released the best documentation which makes it easier for the programmers to understand the syntax and commands in a simpler way. The splendid and organized documentation includes free and paid videos. Dependency injection The code is contracted in the classes due to which the implementations are easily swapped without having much impact on the code. Pagination The pagination of the database is very easy to use and implement because of the integ...

The mobile app has not just remained a jargon in the world, while it has become a way of living with its tight integration into our lives. It doesn’t mean that as you build a mobile app and users will start using it. Instead, the experience the mobile app creates make it worthy enough to stay on the top of the users’ mind. The mobile app can create a major breakthrough only when it is visually appealing, in turn, packed with phenomenal designs, simple layout, seamless navigation and easily understandable concept. There is a big room for the mobile app developers to experiment with the UI design that captures the users’ attention at the speed of thought and entice them like nowhere. However, the UI designing is really a tough game to play, but when it’s played following certain tips, it becomes a great fun. Here, we have rounded up a few tactics that help developers in designing better experiences through unmatched UI engineering. They are: Ensure it’s for users ...