Potenza Global Solutions

Planning to try your hands on e-commerce? All set to launch your enterprise via the e-commerce platform? But are you really ready for the upcoming challenges in the e-commerce market? Are you even aware of the upcoming obstacles for your venture at the first place? Before you take your first step in the arena of e-commerce you need to be figured out regarding a number of things. As you expand and your enterprise flourishes, you will level up and come up with many adverse situations and new challenges with every passing day. These challenges will demand out of the box creativity and innovation that makes your business stand out of the crowd.  Therefore, if you keep the trend of the ongoing trends, the demands of the market and learn from the mistakes made by other similar entrepreneurs, you will have solutions ready and that would be of great help. However, obstacles and challenges are inevitable and it is not always possible to resolve issues in a jiffy. Challenges will ...

In an era, where entrepreneurial campaigns and start-ups are managing to buck the trend, we are often left wondering how they make it so far. What all are the factors that contribute to their sailing through. To start with, be it a small-scale enterprise or a medium scale enterprise, the basic measures that they adopt are more or less pretty common. Doing the proper market research, establishing a secure intellectual property, proper branding, coming up with a business plan, a workplace, and a mentor and above all, raising capital is an integral part of the start-up plan. Another major tool on which all these start-ups and small to medium businesses rely is a dynamic website. This planet is a huge ball with so many people around. And with the increasing pace of budding start-ups, you may have a hard time marketing your business without an effective website. So, if you want to start from the scratch, start with your website! Now that you have a website for your business, keep in m...

In the last decade, the online shopping has gone up to a notch with ever-evolving technology, the customer buying habit and market trends. The tons of store or businesses went online after analyzing the high growth and profound benefits of online shopping. Consequently, we have thousands of E commerce stores for different products and services serving the customers across the globe. Similarly, the platforms like- Magento, BigCommerce, Shopify, Open Cart, WooCommerce and more, on the top of which the Ecommerce stores built, are also mushrooming, which makes the decision to pick up the one difficult. The decision is really difficult as the platform’s capability defines how much success the Ecommerce store would score. According to the Gartner research, “ The Magento platform is a leader in magic quadrant for the digital commerce worldwide.” It signals Magento, the open source Ecommerce platform released in 2008 has become the top preference of large share of businesses...