Potenza Global Solutions

In an era, where entrepreneurial campaigns and start-ups are managing to buck the trend, we are often left wondering how they make it so far. What all are the factors that contribute to their sailing through. To start with, be it a small-scale enterprise or a medium scale enterprise, the basic measures that they adopt are more or less pretty common. Doing the proper market research, establishing a secure intellectual property, proper branding, coming up with a business plan, a workplace, and a mentor and above all, raising capital is an integral part of the start-up plan. Another major tool on which all these start-ups and small to medium businesses rely is a dynamic website. This planet is a huge ball with so many people around. And with the increasing pace of budding start-ups, you may have a hard time marketing your business without an effective website. So, if you want to start from the scratch, start with your website! Now that you have a website for your business, keep in m...

In the last decade, the online shopping has gone up to a notch with ever-evolving technology, the customer buying habit and market trends. The tons of store or businesses went online after analyzing the high growth and profound benefits of online shopping. Consequently, we have thousands of E commerce stores for different products and services serving the customers across the globe. Similarly, the platforms like- Magento, BigCommerce, Shopify, Open Cart, WooCommerce and more, on the top of which the Ecommerce stores built, are also mushrooming, which makes the decision to pick up the one difficult. The decision is really difficult as the platform’s capability defines how much success the Ecommerce store would score. According to the Gartner research, “ The Magento platform is a leader in magic quadrant for the digital commerce worldwide.” It signals Magento, the open source Ecommerce platform released in 2008 has become the top preference of large share of businesses...