Potenza Global Solutions

‘ Change the channel, why are you watching TV commercials since 10 minutes?’ ‘Oh No! Ads again…’   Sounds familiar, isn’t it? It’s a fact that 86% of the TV commercials are skipped by viewers.  The cost of getting TV commercial on prime time is very high. Moreover, the production takes lots of effort and money. With the advent of smartphones and superfast internet being easily available, Digital marketing took a massive surge. People lately spend more time on their phones or laptops rather than watching television. They get entertained, shop or play games once they are connected to their gadgets. Promoting services and products where people are easy to reach out is most logical thing advertising is supposed to do. Although TV commercials are not totally ruled out, they have definitely lost the impact to a certain extent. Many advertisers are still reluctant to move to Digital marketing, perhaps sooner they will move to it, looking at the impact it brings to al...

Business and marketing are very common terms that we use and also see people use. However, the meaning is vast. Also, there are many business activities that people carry out in order to earn profit and make a comfortable living. Also, marketing is a very common word that has taken shape of a great career option. Marketing might seem a simple task but it has a lot of unexplored areas that people often do not notice or explore. Sometimes, it so happens that marketing activities might take the business down or remain a stagnant growth. So one should rather know about the few common mistakes that they must avoid in order using the marketing activities to grow your business well. Image Source :- www.successharbor.com   1. Keep data limited- there are only two metrics that matter in marketing and they are cost to acquire a customer and lifetime value of a customer. These are the only two metrics that matter under marketing. Also, what matters is if the value of the custome...