Potenza Global Solutions

Ten years back, having a mobile in hand was a sign of lavish lifestyle and now having a smartphone has become a must. Going mobile way is a trend that businesses have started following to better monetize on the lucrative opportunity. The businesses are changing the core functionality, workflow, processes, and methodologies to go mobile way. The mobile app development is perfectly complementing the changes that businesses are bringing to stay sync with the digital customers and market. In the mobile application development, the iOS app development and Android app development are the two strong warriors that are helping the businesses to win in the battle. With technology advancements , a lot more changes to come that enable businesses to innovate and bring along the positive transformations. What are they? Take a look at how the mobile app development have altered the way businesses run: -  Foster real-time connections The mobile apps enable the instant com...

The world of mobile app development is very competitive. There is n number of apps hitting the markets every day and not all of those are successful. Most of these apps ail to hit the chord with the users not just because they are not good enough. Many are not as well publicized, so users don’t come to know about them and their existence fades over time. The main focus is on getting the app discovered on the app stores, may it be Play Store of the iOS app store. Here are five marketing strategies that can be used during mobile application development to boost the download of apps .  App Store Optimization: This is the sibling of Search Engine Optimization. The better the ranking of the app on the result page of the app store, the more views it will have. This helps get more traffic to the app’s page on the app store and when these potential users go through the information and they like whatever the description is given there, they go ahead and download it.  Optimiza...